Founder + Creative Brand and Digital Strategy Consultant
Born in 1987 in İstanbul, Yonca Karatoprak holds a master’s degree from Galatasaray University on Media and Communication Studies. Yonca Karatoprak began her professional career as a journalist at Associates Press in İstanbul, then in Paris at Sipa Press. Following this period, she joined Elle Decoration magazine as a style editor. During 2010, she held a leading part of German based e-commerce company Rocket Internet’s expansion in Turkey, as the Head of Style in brand's famous shopping club Westwing Home & Living. She then became the Digital Creative Director of Mudo, one of Turkey’s leading fashion, furniture and home decoration retailer, and took part in strategy and digital transformation team of the company. Between years 2014 and 2020, Yonca Karatoprak has been the digital editor-in-chief of Vogue Turkey and GQ Turkey leading overall digital editorial, branded content, social media and digital growth strategy of the magazines. Along with her position, she became the Digital Director of Dogus Media magazines division. She currently provides creative brand and digital strategy consultancy in fashion and home decoration brands.