Yonca Karatoprak is a brand marketing, digital and creative strategy expert with 15+ years of experience across fashion, lifestyle, and home industries.

 

Born in 1987 in Istanbul, she holds a master’s degree in Media and Communication Studies from Galatasaray University. She began her career in journalism at the Associated Press in Istanbul and later at Sipa Press in Paris. Her editorial journey continued at Elle Decoration as a style editor.

 

In 2010, she joined Rocket Internet’s Turkey operations as a founding member of WESTWING Turkey, leading brand and creative direction as Head of Style & Brand. She later became Creative & Communication Director at MUDO, where she contributed to brand transformation and digital strategy across fashion and home collections.

 

From 2014 to 2020, she served as Digital Editor-in-Chief of VOGUE Turkey, overseeing editorial content, branded storytelling, social media, and digital growth. She also acted as the Digital Publishing Director for the magazine division of DOĞUŞ Media Group. Following this period, she joined Vivense—one of Türkiye’s leading furniture and lifestyle e-commerce brands—initially as a strategic brand advisor to the CEO, and then as Global Chief Brand & Marketing Officier. In this role, she led Vivense’s international expansion efforts across the UK, Germany, and the Netherlands, building the global brand strategy, integrated marketing roadmap, and creative structure from the ground up.

 

Since 2020, she has been consulting lifestyle, home, and fashion brands—including DOĞUŞ Retail & Hospitality, D.Ream, LXR Hotels, FLO CHAKRA, ARZUM —on brand & marketing strategy, creative direction, content development and digital growth. She also took on a founding CMO/advisory role at the AI-driven creative tool startup Crait AI, contributing to product strategy, growth, and investor storytelling.

 

She currently works as a strategic business advisor and consultant for early-stage ventures and established brands, blending creative vision with business impact to help them scale meaningfully in global and digital markets.